Comments on: Microsoft ad sparks black-and-white photo flap http://www.rmindependent.com/2009/08/microsoft-ad-sparks-black-and-white-photo-flap/ Denver news from a different perspective Sat, 04 Feb 2012 11:20:26 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Cindy House http://www.rmindependent.com/2009/08/microsoft-ad-sparks-black-and-white-photo-flap/comment-page-1/#comment-137 Cindy House Wed, 26 Aug 2009 23:08:59 +0000 http://www.kclstudios.com/rmi/?p=12997#comment-137 I would tend to agree -- generally Microsoft's in-house stuff is much more savvy than this. I imagine this spelled a quick end to the agency's contract. When reading about this incident, I noticed that some Europeans can't figure out why folks are upset about the racial swap. They see it as a savvy marketing tactic to target a specific ethnic audience. Which again adds credence to the ad coming from an outside -- possibly European -- agency. Doesn't excuse the MacBook, though. Sheesh! I would tend to agree — generally Microsoft’s in-house stuff is much more savvy than this. I imagine this spelled a quick end to the agency’s contract.

When reading about this incident, I noticed that some Europeans can’t figure out why folks are upset about the racial swap. They see it as a savvy marketing tactic to target a specific ethnic audience. Which again adds credence to the ad coming from an outside — possibly European — agency.

Doesn’t excuse the MacBook, though. Sheesh!

]]> By: Alexandra Foster http://www.rmindependent.com/2009/08/microsoft-ad-sparks-black-and-white-photo-flap/comment-page-1/#comment-136 Alexandra Foster Wed, 26 Aug 2009 19:33:20 +0000 http://www.kclstudios.com/rmi/?p=12997#comment-136 The MacBook suggests to me this came from an ad agency -- surely any Microsoft employee's anti-Apple radar would have flagged that aspect of the picture as a glaring mistake. In an ad agency, the visual folks -- the ones who would use Photoshop -- are probably working on Macs themselves. The MacBook suggests to me this came from an ad agency — surely any Microsoft employee’s anti-Apple radar would have flagged that aspect of the picture as a glaring mistake.

In an ad agency, the visual folks — the ones who would use Photoshop — are probably working on Macs themselves.

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